Mobile gaming is an entertaining pastime and a multibillion-dollar industry that serves as a foundation for the entire metaverse. Epic Games, developer of the popular battle royale game Fortnite, is among the companies that have begun work on their virtual worlds to rival those created by Meta, which Facebook owns. However, more is needed to describe mobile gaming or the possibilities in this industry. But don’t fret; we’ve got you covered.
Mobile gaming is playing video games on portable devices such as smartphones and tablets. Processors and screens, communication through telecom networks and cloud services, and LiveOps are at the forefront of this industry.
The central processing unit (CPU) is in charge of the device’s overall performance while playing a game, while the graphics processing unit (GPU) is in charge of the graphics rendering speed. The resolution and refresh rate of a mobile device’s screen determine the sharpness of its visuals. The resolution of a display is the total number of individual pixels it can show. One second of screen time is measured in terms of the refresh rate.
Publishers of mobile games rely on telecommunications companies for internet access and Big Tech for app store distribution.
LiveOps refers to a collection of procedures used to tweak a game after it has been released. LiveOps is a tool the gaming industry’s creators use to gain insight into their games’ performance, learn about consumer behavioral trends, and execute strategies that attract new players and increase revenue. They can use LiveOps to concentrate on customer support, marketing, monetization, engagement, and retention.
The Mobile Gaming Today is Dominating the Video Game Industry
In 2021, mobile gaming’s contribution to the worldwide video games industry’s income will reach approximately 57%, surpassing that of console and PC gaming combined. Most players will transition to mobile gaming in the next few years as streaming, cloud gaming services, and mobile esports mature.
Publishers of games for traditional consoles and PCs, such as Activision Blizzard, Sony, and Electronic Arts, are shifting their attention to the new market segment due to its widespread appeal among players and the high profits it promises.
Mobile-game-focused corporations like Tencent, Sea and Perfect World are among their main rivals. ByteDance, an online advertising platform, and AppLovin, a mobile app discovery and monetization platform, have entered the mobile games publishing market.
In the years ahead, even expert casino analyzers agree that when 5G networks become more widely available, more people will play mobile games, especially those that allow players to interact in real-time. As a result, the popularity of mobile esports will increase.
5G Will Spur the Next Technological Revolution
The faster download speeds made possible by 5G networks benefit mobile cloud gaming services and augmented reality (AR) games. More people will play mobile games, especially multiplayer titles, as 5G can accommodate a million devices in a square kilometer. As a result, the popularity of mobile esports will increase.
The 2022 Metaverse Statistics
Newzoo reports that 50% of Generation Z players, 37% of Millennial players, and 28% of Generation X players spend time in-game environments even when they aren’t participating. As is well-known, the metaverse allows for incorporating experiences outside of gaming into video games.
In addition, seventy percent of gamers from Generation Z, sixty-three percent from Generation Y, and fifty-three percent from Generation X anticipate spending time in virtual game worlds in the future apart from actually playing the games themselves.
In-App Promotion for Mobile Games in H1 2022
- With a total of 45,100, mobile game marketers were down 2% from the first half of 2021.
- In January 2022, there were only 83,000 mobile app advertisers worldwide, with 19.5 thousand mobile game advertisers.
- In the first half of 2022, there was a 27% annual reduction in mobile game assets. Only 15,000,000 of them existed.
- In the first half of 2022, the percentage of game advertisers that focus on casual games is the highest at 26.03 percent, followed by those who concentrate on puzzle games at 12.47 percent and simulation games at 9.64 percent.
- Casual games (18.14%), puzzle games (13.67%), and role-playing games (12.14%) received the most ad concepts overall.
- Eighty-six percent of all advertisement concepts in H1 2022 were videos for mobile games out of a total of 13,588. For mobile game ads, video creatives continue to reign supreme.
- As a result of Apple launching the new IDFA in 2021, Android quickly became the preferred platform for mobile game advertisers and ad creatives, with 70% and 73%, respectively, in H1 2022.
- The average CPM for mobile games in H1 2022 was $19.31, an increase of 18% YoY.
- The most expensive form of advertising was for mobile games ($27.54) in the United States. The highest CPM ($21.58) was found in strategy games.
- Female users had a CPM of 13.2 percent higher than male users. It was found that the highest CPM was seen among those between the ages of 55 and 64.
- The cost per click for H1 2022 was $2.57, while the CTR was 1.48%. The United States ($4.22) and Singapore (1.59%) were first and second, respectively, for CPC and CTR. The CTR was highest for casual games, while the CPC was highest for strategy games.
- The average cost per click for female users was 12.4% greater than that for male users. The average CPC was highest for those between 35 and 44.
Conclusion
Data shows that the mobile game business will keep expanding in 2022 and beyond. Game publishers and developers must develop ways to succeed in today’s competitive market.
The demographics of mobile gamers, especially as they are constantly shifting, are of utmost importance. As a result, our conception of what constitutes a “gamer” has evolved.
If the industry keeps catering to female gamers’ preferences, we can expect a rise in female gamers. It has also been found that female mobile gamers are more willing to spend money on new games and extra materials. This presents yet another massive opening for the video game industry.
In addition, developers and marketers should take into account the fact that mobile gamers tend to be older, particularly when it comes to women.
The recent IDFA reforms are expected to have lasting repercussions in the mobile game industry, potentially extending well into 2022. Moreover, emerging game types such as NFTs and blockchain gaming are gaining traction, promising to broaden the mobile gaming market significantly. Amidst these developments, there is widespread curiosity about the potential impact of the metaverse on gaming. Leveraging expert ASO solutions can help mobile game developers navigate these evolving trends and optimize their app’s visibility and performance in a rapidly changing landscape.
In any case, we’ll keep you updated on the latest developments in the mobile games sector. We frequently update data on mobile gaming.
