In April 2020, the Shopify Email app was introduced as a tool for email marketing for all platform users. Despite Shopify pros and cons, it is unquestionably one of the major online e-commerce systems. It has a ton of tools and features that make setting up and managing an online business simple. Let’s overview this quick app evaluation before you set up your Shopify Email account.
The Pros and Cons of The Shopify Email Application
1. Easy to Use
Shopify’s user-friendliness is one of its strongest points. When making the decision to move your business online, the goal is to get it up and running as quickly as possible. With Shopify, you can easily modify and start your business online without having to go through lengthy procedures. You can customize your store easily with the help of a drag-and-drop interface provided by this platform.
2. Customer Support
Using any kind of technology nearly always results in hitting the rock. Shopify is aware of this. They have put together a group of reliable people to support their users.
Shopify offers 24/7 support, including hotline, live chat, and email support. There are four hotlines assigned to a certain region. If your area happens to not be covered by the hotline zones, rest assured the support team will address your issue and ensure it’s resolved. Shopify users can communicate with one another and find solutions to their problems in the community. You can also consult a database of frequently asked questions.
3. Multiple Payment Methods
Shopify payments are no longer a challenge. Nowadays, Shopify offers a variety of payment methods, including third-party platforms. The benefit of this feature is how quickly and simply transactions from your shop domain can be processed. This means you can expand your target market to everybody on the planet.
4. Support Different Categories of E-commerce Business
Shopify is the greatest platform, regardless of the type of business you run, to expand. First, you need to set up and optimize your account in order to sell any product on Shopify. Provide precise details about the products you want to offer. Continue by adding items to your store. Your shop is ready once you add a payment option. You should be aware that Shopify prohibits users from selling certain goods including pornographic material, prescription medications, event tickets, pyramid schemes, video games, etc.
5. Apps and plugins
You need to advertise your online business aggressively to attract more customers. There are several sorts of marketing, including email marketing, SMS marketing, Facebook advertisements, Google ads, SEO, pop-ups, and more. Making landing pages and synchronizing your marketing effort with your business is simple with Shopify. You can also establish limited discounts, shop credits, and coupon codes to draw in more customers. The site also offers all the resources you require to accomplish your goal. Not all of the tools are, however, accessible by default. You can search the Shopify app store for an app that will meet your marketing requirements.
Cons of Using Shopify
After talking about Shopify benefits, let’s explore some of its drawbacks:
1. Pricing
Hosting your online business on Shopify may cost more than you expected. The application offers three premium options, priced at $32, $92, and $399 per month. There is a free trial period — Pay $1/month for 3 months.
2. Poor Customization
Since this program is still under development, few templates are available. However, Shopify is continually developing additional themes and functions that will be available for use in the future.
3. No Automation
Welcome emails, activation emails, and confirmation emails are a few examples of email marketing automation. Whenever clients meet your specific criteria, such as registering for a new account on your website, the system automatically sends out the corresponding emails.
4. No Hosting
Shoopify does not support email hosting. Using the web hosting option is the only way to start your online store. But there is a solution.
You can direct customer emails to your email account via a third-party email hosting extension. This way you will have an opportunity to respond quickly to your customers’ emails.
5. Difficult Exit
When it comes to leaving the platform, Shopify is not exactly user-friendly. The special lock-in function may prevent you from migrating your store to a different platform. Keep in mind that the only thing you can take with you if you ever decide to quit Shopify is your CSV report.
Final Words
Shopify is indeed the ideal platform for online retailers. As you can see, the cons of using Shopify are insignificant, while the pros are convincing. However, it’s up to you to compare Shopify to other e-commerce systems before deciding whether it is the best option for your company or not.
