This article looks at how the trends towards social media short clips have begun to dominate various aspects of the online space and have actually moved and spread from social media to include a huge number of other applications and uses. The short-form video clip may have started on YouTube and used as a means of sharing the smallest but most interesting pieces of information, and have now come to dominate the social media space.
The Rise of Social Media
Over half of the worlds population are online, and one in three of these people use social media. Social media is now used for a lot more than just posting your social activities and pastimes, and anything from shopping, sport, and gaming is all posted and shared in these social spaces. The main way of sharing anything in these spaces has to be the short form video clip which has been widely used but became highly popular on Tik Tok, which was only established in 2016.
The Short Clip/Shot Form Videos and What They’ve Been Used For
The general understanding is that a short-form video is a clip that is as short as 60 seconds and no longer than 3mins. These are the clips that are generally watched at least 90% through to the end and are the ones most likely to go viral. They’re just the easiest to watch and share.
Sharing Your Entertainment and Fun
The rise of the short clip has been rapid and has been seen in all forms of entertainment and online activities. One of the main uses has been to share and spread the fun and magic of playing at places such as Wolfwinner online casino.
It allows you to share wins and the fun of playing your favorite online casino games. All you have to do is film a short session of playing at the tables or the slots, ensure that it is exciting, and then post it and share it on your social media to share the fun.
Used for How-To Clips and Advice, Popular Mechanics, and Hacks for Life Tips
The short-form video clip is best used for ‘how-to’ clips, advice, and popular mechanics. Whether you need advice and suggestions as to how you can best clean and repair a certain household appliance, home cleaning hacks and household money-saving tips are all now shared and explained using the short form video clip.
Advertising and Marketing
Since Tik Tok brought the short form video clip to the fore, there has also been the rise of Instagram reels and YouTube Shorts. And these short clips are now being used for advertising and marketing as the business community realizes the pertinence of engagement on social media.
It has been proven that the short-form video clip creates a great deal more interest in products, and if the right clip is used, then there is also an improvement and increase in the response rate to these clips than to the traditional long-form advertising.
It is a Great Way to Repurpose Longer Video Content
There is just so much video content on the internet, and the short-form clip is one of the best ways to repurpose longer content. Longer, more informative content is spliced down and shortened into much shorter pieces and then shared on Tik Tok, YouTube shorts, and on as many subject-specific social media platforms that will have it.
Final Remarks
Social media clips have become one of the best ways to start a movement online and create interest and trends in the online space. The short clip can be watched all the way to the end, won’t take a huge amount of time to make or watch, and will encourage more people who use social media to engage with your business.
