With the development of the Internet and the popularity of smartphones, people increasingly prefer to consume content in video format. Fast loading, the widest possibilities offered by https://vjump.com/services/video-effects-app , and viewing on mobile devices have become simple and convenient, which has increased the demand for video content.
The second reason is the popularity of social networks. Video is the most exciting and engaging content format to post on social media. Such content has a greater impact on viewers and has a greater chance of going viral, which means more views and a wider audience reach. In addition, video content is promoted by the social network algorithms themselves.
Below are a few points to consider:
- Keep your videos short, between 5 and 60 seconds. This is enough to attract attention and attract the audience to interact.
- The video must grab attention from the first frames to have maximum response.
- It is recommended to use vertically shot videos with an aspect ratio to the social network’s requirements where you plan to publish the video. In most cases, these videos will be viewed from a mobile phone.
- Use UGC (user-generated content).
- Follow trends on social networks and use these trends to attract more attention.
- Use hashtags that are related to trends and relevant to the content.
- Optimize your videos for viewing without sound.
With these basic guidelines in mind, you can move on to more advanced content creation techniques and innovative formats.
Nuances of Installation and Editing
In the video’s final version, we see only a small part of the material that was originally filmed. While editing TikTok videos, frames with defects, repeated or similar frames are eliminated. The order will be determined once the required frames have been selected.
- Determining the sequence of shots can be considered a creative process. You must always put yourself in the viewer’s place to understand how the final product will be perceived after a particular editing option. In most cases, frames are stitched together chronologically, but exceptions exist.
- Glue points are controversial during the installation process. The transition point from frame to frame may differ depending on the situation. In this case, special transitions are often used in TikTok video editors. The choice depends on the idea of the future video and what you need to draw the viewer’s attention to.
The main task in any advertising, corporate, or presentation video is the emotional impact and influence on the viewer. To achieve the desired result, as an option in the TikTok editing app, you can use flashes, explosions, lighting effects, and other spectacular features that show “coolness.” It’s also important to focus on the direct impact on the viewer, and a simple slow-motion effect can help with this. If applied in the right place, you can achieve much better results than with complex graphics. The best Tiktok editing app allows you to use current trends in your videos.
