Although the world of online games is highly competitive, real money games have fared extremely well. Their popularity keeps growing daily, and the money circulating through this channel is garnered by ads. The question is, how much do real money games make from ads?
Advertising is one of the main components of the core revenue source for real money games. Such games mostly contain many natural user ads that include a banner ad, video ad, or on-site promotions. With this integration, the developers can monetize their games and thus have a continuous source of income.
Types of Ads
Here is a small laundry list of various in-game advertising types and placements inside the game:
- Banner Ads: These are normally placed on the top or bottom of the screen and remain constantly visible to the player. That way, the player continuously receives the message to try other games, purchase different products, or use the provided services.
- Video Ads: Short videos the players can watch to get rewarded with some benefit in the game. They are quite universal and often show a high conversion rate.
- Interstitial Ads: Full-sized ads inside the game between natural transition points, such as between game levels, when the visibility is at its maximum.
- Native Ads: These ads do not irritate the users as they are part of the game content.
Revenue Generation
The amount of advertisement revenue generated by real money games would depend on its multiple inputs, such as the number of active users, type of advertisements displayed, and geography of the users. Let us discuss these parameters in detail:
Active Users
More active users mean more ad revenue potential; games with millions of users can get a significant sum of money, even from ads alone.
This means a high number of active users translates into high ad impressions and clicks, leading to good revenues.
Type of Ads
Different types of ads make different average revenues. Isn’t it the maximum source of CPM that video ads tend to gain, mainly compared to banner ads? Then, the calculation is simple: the more video ads a game has, the better the revenue. Visit https://55-club.app/ to see how ad integration can be done profitably in the real money gaming world.
Geographic Location
The ad revenue is also influenced by the demographic location of the users. Advertisers give more money to show their ads to people in different geographical regions. For example, users in North America or Europe generate way more ad revenue than their counterparts in other parts of the world.
Earnings From Ads
The exact earnings from ads can vary because of both the variability in the ad pricing metrics and audience interaction. Certainly, sometimes CPM rates can be rough estimates:
- CPM Rates: On average, banner ads have CPM rates between $1 and $3, and video ads have rates between $5 and $15 per thousand impressions.
- Click-Through Rates (CTR): In general, the CTR of ads in real money games apps can vary between 0.5% and 2% for banner ads and 5% and 10% for video ads.
Based on these numbers, quite a good amount of money can come out of a game with 1m active users who see 5 ads each day. For example, if the game has video ads at a CPM of $10, it would be making about $50,000 a month only from showing video ads.
Conclusion
Advertising is a very important factor in the revenue model of real money games. All these games, if they can integrate different types of ads, will have high income by aiming at high user engagement.
One can appreciate the business model of real money games and their profit potential. The rapidly growing real money gaming industry opens the door to many exciting opportunities—for developers and players alike.
