TikTok, launched in 2017, is now one of the most influential social platforms, and its user base is still growing. If you’re currently out of the loop, the amount of use seems mind-boggling, but there are good reasons why so many people are addicted to the app. TikTok offers a never-ending stream of content, most of which is short and quite entertaining, so users are constantly searching for new videos to watch. For TikTok, it’s all about taking advantage of the trend forces to reach out to its audiences – actionable entertainment, making room for joy, and community-built ideas.
The gaming industry is only beginning to put TikTok to the test, with influencers like PewDiePie sharing their experiences and expressing their creativity. Even if all social media channels support video now, gaming content on TikTok differs significantly from what you see on other platforms. TikTok blurs the lines between the consumer and the producer. Not surprisingly, it’s quickly becoming a go-to destination for people who love games, offering a glance into how people obsess over them. The future of gaming is here, and it’s happening in TikTok.
Forces That Underpin Gaming Culture and Content on TikTok
For the past year or so, people from all corners of the globe have come to TikTok to engage, create, and connect through their love for playing games, an escape from their boring and monotonous lives. Did you know that three trillion people watched gaming content on TikTok in 2022? TikTok is a haven for people from different cultures and backgrounds eager to tell their stories, discover new games, and set new trends as part of a more extensive community. Hashtags like #gamer, when used in tandem with #fashion, amass countless views, exhibiting the potential for brands to reach coveted audiences.
Make no mistake, games have gained sufficient cultural significance, owing in part to the rapid growth of TikTok. For years, gamers have used social media to chat with like-minded individuals and share memes. YouTube and Twitch are cool but harder to grow on, so it’s necessary to have patience and a little bit of professionalism. TikTok is gradually becoming a new playground for gamers, and it’s undeniable that activity is accelerating. Under the magnifying glass, we can identify the reasons for TikTok’s sensational success. These are the driving forces behind behaviors and interests:
Tailor-Made Content That Inspires People to Take Action
On TikTok, you don’t have to wait until the end for the good stuff because actionable entertainment is at the heart of the platform. The typical user isn’t a passive information consumer. Fandom goes beyond liking a game. People express their enthusiasm and perspective with the help of edits set to music that brings together clips of a character. Fan editors are power-players on TikTok: they take advantage of their creative skills to share engaging content that generates buzz and raises awareness for the characters and titles they love. TikTok has a fun voice recorder that makes it possible to change the sound of your voice in the videos you record, not to mention it’s opened the doors for AR with the Effect House.
The gaming community tends to welcome brands that are willing to try new things to create fun, timely, and relevant content. Roughly 78% of TikTokers would like brands to experiment and provide more shareable content, so ensure your posts align with organic, community-made videos on the same topic; otherwise, you’re unintentionally coming off as fake. Creativity, perspectives, and trends on TikTok originate from the users and content creators who always push boundaries and test new concepts. If you’re comfortable with remixes of your IP, you’re poised for success.
Charming And Unique Nuances of Humor
The gaming community is a fantastic crowd to be part of. People embrace a weird and often dark sense of humor that can sometimes lead to uncomfortable territory. TikTok users tap into relatable experiences and multi-layered jokes to create and sustain real meaning, proving there’s no right or wrong way to be a gamer. Speaking of which, gamers and developers alike are on a level playing field, so each one has an equal chance to succeed. TikTok can’t cure the world of sorrows, but it can inspire joy and a sense of belonging among diverse audiences.
TikTok is an entertainment platform, not a social network, so serving unexpected content can come in handy when it comes to getting more followers. Achieving success requires a considerable amount of time and effort, so if you want to dive into the world of TikTok fame, sites like Tikceleb.com offer a safe and reliable way to build a massive following. When asked about what they love the most about brands on TikTok, most people say they appreciate that they have funny content or entertainment, so they post content that inspires laughter.
Passionate Subcultures That Provide an Outlet for Expression
Finally, yet importantly, TikTok is home to anyone who is passionate about playing games, encouraging people to come together to express themselves and create vibrant communities. Anyone can be a part of gaming, meaning it’s a place where different personalities meet head-on. TikTok users can exchange ideas to make their time a little more memorable, embracing a life without boundaries. Posts on TikTok offer a glimpse into their lives, revealing information about their likes and dislikes. Gamers don’t feel pressured to hide it. They no longer care.
Approximately 77% of global TikTok users want brands to come up with new challenges, trends, or memes, so you should better get to work. You must go beyond your comfort zone to catch up with the gaming community and connect in an authentic and meaningful way. Targeting the gaming community on TikTok is an accessible opportunity, but keep in mind that the platform’s algorithm sorts for content that resonates with a broad audience. If you’re ready to grasp the opportunity, go in with your mind open to the potential risk.
Concluding Thoughts
If you’re open to new things and are willing to incorporate novel strategies to enhance and promote your standing, you can capture the attention and loyalty of your target audience. An ever-increasing number of gamers are flocking to TikTok to find things they didn’t know they wanted, so if you want to go viral, think like a marketer but act as a creator.
