The concept of sports betting dates back to 776 BC, when the first Olympic Games were held in Ancient Greece. Archeologists have found that people were betting on the winners of horse races and gladiator fights even back then – more than 2700 years ago. However, nothing has changed the world of betting more than live betting.

The first bookmakers that started accepting in-play bets appeared in the early 1990s, and the popularity of live betting has been growing ever since. Long gone are the days when sports bettors had to just pick a team or a number and hope for the best. What’s more, the rise of online gambling opened up a whole new world of possibilities for betting enthusiasts, and live betting is one of the areas that has seen the largest improvements.

In this article, we’ll explore the world of live betting, the possibilities provided by no-limit bookmakers, which you can find at, and discuss how it can enhance your wagering experience.

Live Betting: What is it and how does it work?

Live betting, also known as in-play or in-game betting, is a type of betting that allows you to place bets on a sporting event or casino game while it is happening in real-time. This means that you can watch a football match and make bets as the action unfolds. Besides the opportunity to bet after the game has started, with live betting, the odds change depending on the actions in the game.

Let’s take an imaginary match between Tottenham and Liverpool as an example. The odds before the game would be +110 moneyline for a Tottenham win, +160 for a Liverpool win, and +190 for a draw. However, imagine that Tottenham scores a goal in the first half.


The live bet odds for a Tottenham win would drop significantly, and they would raise for a draw or a Liverpool win. If you’re an experienced sports bettor or you’re willing to take risks, you can now place a live bet on Liverpool to turn the game around and win the match – which would result in much bigger winnings than if you had placed a bet before the game started.

Live betting is also great for hedging bets – a popular betting strategy used by bettors to mitigate or reduce potential losses or secure a guaranteed profit.

An Opportunity To Do An In-Depth Analysis Before Placing Bets

One of the biggest advantages of live betting is the fact that it lets you have a sneak peek into the game before you’ve placed a bet. Imagine a scenario where the Denver Nuggets are playing against the Sacramento Kings. The odds before the game starts might be in favor of the Kings; however, after the game starts, you realize that the Kings’ gameplay isn’t promising, and their star player has a bad start to the game with a few missed shots.

You can watch the game, analyze the stats, and place an informed bet based on your personal knowledge of the game and the action happening on the court.

The Future of Live Betting

The technological advancements in recent years have further enhanced the live betting experience. Most bettors are now choosing to place live bets from their mobile phones, and the mobile apps are likely to improve, offering even better live streaming quality and a more intuitive interface for live betting on the go.


Another area where live betting could improve is VR betting. Imagine being able to watch a game in VR, mimicking the experience of being right there at the stadium – and being able to place bets while you’re at it. VR betting already exists, and it’s only a matter of time before this technology is brought to the masses.