Did you know that the U.S. casino industry is making over billions of dollars each year? But they might not continue doing so as there have been signs of decline in their gaming revenue.
Many old timers in terms of gambling spend most of their money on gambling, while they just put some money on their entertainment and food.
However, this isn’t the case anymore and casinos are seeing more people who are spending the majority of their money on food and entertainment.
Now, the US gambling market knew that their way of marketing should change because they’re simply not attracting enough gamers these days.
Socialization Instead of Gaming
The millennials are no longer as excited as casino gamblers have been in the old days. That’s why US casinos are trying to change their concept and one of these transformations are their transition to socializing instead of gaming.
It had been discussed that gaming is more popular when added with an element of socializing. This is why areas within casinos are being redesigned to focus more on socializing.
They make this possible by adding some elements such as sports in casinos, like football, billiards, shuffleboard, making it more of a hangout place rather than being a casino. This made it better for them though, since millennials became more interested in going to casinos.
This just proved that adding a bit of a social aspect to games can attract more gamers to play it.
These relaxed lounges and rooms are even better when it comes to attracting big groups of gamblers, as they can relax, chat, and play games in the same town without gambling anything.
Skill vs. Luck
For decades, casino games have been seen as a game of chance and you just have to rely on your luck, especially when it comes to slot machines.
However, due to the fact that millennials are more inclined to playing video games that rely on skills, slot games are just not attractive anymore.
That’s why now, casinos are creating more spinoffs to the old classic games to make it even more dependent on skills rather than on pure luck.
It’s important to remember that gamers are changing, and this is only one of the many changes they’ve undergone up until now. With that said, the casino market is also adjusting and surely, they’ll transform now just as they did before.